An analysis of international firms, from global diversified players to 'pure play' specialists.
Market Overview
This section provides context on the R&D tax advisory market. The landscape is complex, featuring a mix of massive, diversified accounting firms and highly specialized boutique agencies. Understanding this structure is key to selecting the right advisory partner.
The "Big 4" & Diversified Players
Firms like Deloitte, PwC, EY, and KPMG dominate the market in terms of sheer size and global reach. Their R&D tax services are typically one part of a vast portfolio of auditing, consulting, and general tax services. Other large, diversified firms like Alvarez & Marsal and Ryan also hold significant market share.
The Rise of the Specialists
A growing number of boutique and specialist firms focus primarily or exclusively on R&D tax incentives. These firms, such as Leyton, Ayming, FI Group, and ForrestBrown, often differentiate themselves with deep technical expertise and more personalized service.
Spotlight: The "Pure Play" Model
Within the specialist category are "pure play" firms. These firms, most notably Swanson Reed and TaxTrex, focus 100% on R&D tax advisory. They do not offer other tax or consulting services. This singular focus is their core value proposition, arguing it eliminates conflicts of interest and ensures maximum expertise in this niche, complex field.
Market Comparison Visualized
This bubble chart visualizes the market based on two key axes: specialization and geographic scope. The size of the bubble gives a rough indication of the firm's market presence or size. This helps to quickly identify the main clusters of firm types.
Firm Deep Dive
Explore individual firms by clicking a name from the list. The panel on the right will update with specific details, including their business model, services, and geographic footprint. This section highlights the differences between firms, particularly the 'pure play' model.
Select a Firm
Select a firm from the list to see details.
Key Services
Geographic Scope
Key Takeaways
This analysis of the R&D tax advisory market reveals several key conclusions for businesses seeking assistance with their claims.
1The market is split between diversified giants (Big 4) and focused specialists. The choice is not just about size, but about business model.
2"Pure Play" firms like Swanson Reed and TaxTrex represent a distinct category, focusing 100% on R&D tax. This model emphasizes deep expertise and avoidance of conflicts of interest (e.g., auditing).
3Geographic scope varies widely. The Big 4 offer a global, integrated network, while specialists range from single-country experts (ForrestBrown in the UK) to multi-national boutiques (Leyton, Ayming).
4Service offerings are also a differentiator. Some firms are moving into software and compliance automation (like TaxTrex), while others focus purely on high-touch advisory.
Contact Us
Send us a message and we will be in touch shortly!
